ON BALANCING THE TECHNICAL ASPECTS OF THE STUDIO WITH THE CREATIVE PROCESS:
“For me personally, I look at engineering, electrical engineering, I look at mathematics, I look at those figures as creative things. Most people think of technical as just doing dry and boring, but actually…it’s problem solving. And music, many times, or writing songs is problem solving. Making a good record is problem solving, and putting all the pieces together kind of like a jigsaw puzzle. So I look at those things very similarly. And I’ve always been a creative person.”
ON WHY HE PARTICULARLY ENJOYS FINDING AND DEVELOPING ARTISTS:
“I just love being able to conceptualize how an artist could be presented. It’s almost like taking a diamond and being able to cut the diamond into how you want to do it and put it in the setting so it’s attractive. And there’s a million ways to do that. And it just so happens that when I make the connections in my head, it takes a while to germinate, but then it seems to work pretty well when I can make a connection as to how to take an artist and make them more understandable to the rest of the industry and the rest of the public. So, part of the thing that I think I really love about it is that I can take an artist, and get into what they’re all about, and try to bring that more to a place where other people understand it. And that’s what I view is the role of a producer, is to be the objective ear…I do a lot of that kind of stuff, and in the process I probably have had six to eight artists sign major deals, and so just something I love to do…Right now, I’m working with a really great artist…His name’s Chris Esse, and his writing is amazing. It’s a cross between David Bowie, it’s a little Pink Floyd, it’s a little ELO. It’s just really great. It’s kind of classic sounding.”
ON DISCOVERING AND DEVELOPING KELLY CLARKSON BEFORE HER AMERICAN IDOL WIN:
“I started doing my own thing…where we’d get musicians in the studio, because it was my studio, on some off time, and we’d start working with artists. Anastacia was one of the artists to develop…she ended up getting a huge deal on Sony…And then after Anastacia, I put the word out there I was looking for more talent…So I started auditioning some vocalists, and Kelly walks in the door and sang me a Mariah Carey track. That day, believe it or not, there were probably three or four other girls that were just as good, and I ended up gravitating towards her because some of the songs we wanted to record seemed like they’d be perfect for her.”
ADVICE ON WORKING WITH ARTISTS:
There’s always that get-to-know-each-other period. That’s really important, actually, because a lot of it is learning how to communicate well with your artist and get to know where they’re coming from, and what their songs are about, and why they wrote it and what motivated them. So you can cue into that and be sensitive to that, and also try to understand why other people sometimes might not get what they’re trying to communicate in their songs. So that’s what I try to do, and I think that it’s really important because then the artist understands that you’re really on their team. There’s so many producer/engineers and programmers and writers that just want to live through another artist and try to put their own stamp on them, and that’s not my personal style. My personal style is to make the best out of what the artist can be, and that’s why I have so many varied styles from Madonna to jazz to rock.”
ON THE IMPORTANCE OF EXPLORING A DIVERSITY OF GENRES:
I think one of the pitfalls [in this business] is that people start thinking of themselves as one genre of music. I look at music as being a creative endeavor in a bigger sense. And I think it’s really important to be able to keep learning, changing styles, learning from new artists. It’s all good, and it’s all music, so it’s kind of like if you wore the same clothes every day, it would get boring.”
ON THE IMPORTANCE OF THINKING LIKE AN ENTREPRENEUR IN THE CHANGING MUSIC BUSINESS:
“I feel like I’ve always taken the path of building my own career and being proactive about it. And I think that that’s an essential part of it, where sometimes my peers will complain about the industry, I just see it as an opportunity. And I think that it’s really important to go out and build your own career. And that’s what finding talent is to me, is being able to have the opportunity to find something I think is good and valuable and bring it to market. In the process, incidentally, I have my own label.”
ON WHAT HE LOOKS FOR IN HIS STUDENTS:
“I love it when students are really there to put in the extra time to do something that they want to learn, and it makes me want to show them stuff…If they’re just here putting in time so they can walk away. If they just want to meet a famous artist, that’s kind of hollow for me. I really want the guy who wants to stay with me until three in the morning working on a mix because they really love it, even if they’re not mixing, even if they’re just assisting or just helping. And many times I’ll just get up and say, ‘Hey, you finish it.’ And then they can really try their skills at it. I’ve got a couple of guys that went through the program, actually, that are here at the studio now, and they’re great and they’re dedicated. And that’s how I was when I started. I’d sleep on the floor just to be in the control room, and I think that that’s an essential part of it because you want to learn it…My students, I tell them right off the bat, ‘Hey, if you want to put in the hours and you want to come in everyday, you want to stay until midnight, you can do that. It’s up to you how much you get out of it.’ I wish I had that program growing up. I had to force my way in somehow.”
ON WHY HE ENJOYS MENTORING WITH THE RECORDING CONNECTION:
“I think it’s a great program…I actually love teaching people that want to know what it’s taken me 30 years to learn. And I think the other mentors probably feel the same way…It’s a great starting point to really sort of get an understanding of what they do and how they do it and how they feel about music and what they do and so on. But after that, as a launching pad, then you really have to start developing your own styles, your own career. And you can’t just sit back and wait for it to happen because it doesn’t unless you do it.”
ADVICE FOR STUDENTS ON FINDING AND CREATING OPPORTUNITIES FOR THEMSELVES:
“Finding a studio or a mentor or somebody that can help you grow musically is super important, and then being a self-starter and being motivated. If you really want to be in music, there’s a way to do it. You’ve got to go out and do it though, and you got to find the bands to work with. Find a studio that’ll allow you to work with them on the cheap to start off with, or build your own or…There’s a million ways of going about it…
“You’ve got to go and
make your opportunities, and some of that means finding people and musicians you really love and saying, ‘I want to work with you no matter what it takes.’ And then eventually you build a reputation and people start calling you…
“I was actually just talking about this with one of my artists that if you love what you’re doing, then it’s not really work. It’s not work at all. It’s like you’re always thinking about music anyway, so why not try to make a living at it? I would have felt like I sort of cheated myself if I didn’t go do that…I’m actually in music because I love doing it, and I’m all about a long-term career. So all that stuff comes from just loving what you do. I didn’t get into it to get a gold record. I got into it because I love music. So that’s important, I think.”
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